Innovation

It’s no coincidence that the man who famously commented ‘God is in the details’ was an architect by profession. That is because it really is what drives innovation and enables you to look at things differently. Here are just some of the innovations that have helped us stay ahead of the game. In 1989 ‘Gautam Complex’ was the first of its kind to introduce the concept of a sample flat in the Indian residential construction industry. In 1995 we introduced Italian sliding windows with dry glass infill which are designed to reduce the heat inside apartments. We’ve customized apartments for our valuable customers on a number of occasions and in one particular case made four adjacent flats look like one seamless space. This was done by installing inverted beams that could take the entire weight of the structure and at the same time, would not be seen from the inside. What may have seemed an impossible request to some was merely another innovative day in the office to attempt to show customers how important they are really. Most of these have become common place now and come as standard with every project today, but it’s only because we thought of them and introduced them ten or even twenty years back.
Luxury

Luxury is one of the core values on which our brand has been built upon. It is something that must reflect in everything we do. And at the risk of sounding pompous, might we add that we’ve in no small measure virtually pioneered the concept of luxury in the residential construction sector in India. The year 1992 was a turning point for our residential projects and we exemplified the lengths to which we would go to, to set our apartments apart from the others. A team of engineers was sent to Italy to source the finest marble and import the tools that were required to polish it as well. Expensive? That’s true, but we believe that our customers deserve that extra effort. Our buildings are about changing perceptions about luxury. Giving people value for their money is something we pride ourselves on. And we shall do everything in our power to keep it that way. With the advent of more builders in the country, each one is trying to outdo the other by adding more features for the sake of justifying the price. For us though, it is a value that has brought us this far, and we know better than to flout it for the sake of it.
Detailing

When a brand or company is at the top of the industry, everything they do is looked at with a fine-toothed comb. But that is fine by us. Because that is exactly how we look at all our projects too. ‘Good enough’ is never really enough.

This meticulous approach starts much before the shovel even hits the ground. In fact, it is so sound that many of our projects have been completed way before time. For one of our buildings—Sea World—we had set ourselves a conservative completion time of 18 months. But the actual project was completed in only a matter of 12 months without compromising on quality. We ensure that every little detail in our projects is just right. And to this effect, we have dedicated a team of quality control experts to carry out a detailed check and ensure that everything meets our high expectations. Until every point is thoroughly inspected and crossed off our long checklist, the keys of the flat are not given. It is this meticulousness that has taken us where we are, and will continue to do so even in the future.